Every car re-priced against the live market, every day.

Most dealers price a car once, when it lands, and then look at it again when it's been sat for 60 days. In between, the market moves and nobody notices. A manager with a spreadsheet can look at maybe 40 cars properly in a morning. If you have 400, most of them are priced on a guess that's weeks old.

• Scans every car in stock against live competitor adverts for the same spec, age and mileage.
• Recommends hold, raise or cut on each one, with the reason written in plain English.
• Spots cars that are drifting towards overstock before they get there.
• Learns from what actually sold, at what price, in how many days — and adjusts its own rules overnight.
• Pushes the decision to your team for sign-off, or applies it automatically once you trust it.

Data it reads

• Your stock list from the DMS (spec, mileage, cost, days in stock)
• Your Auto Trader adverts and performance data
• Competitor adverts on the open market
• Your own sales history — what sold, when, and at what margin

What it writes

Price changes go to Auto Trader and your DMS only when you approve them, or when you switch a rule to automatic.

As with every OmegAi agent: no writes to your DMS without approval, no customer data leaves the UK, and your data is kept separate from every other dealer's. Security & data →